Cleveland Cavaliers

The Cleveland Cavaliers reshuffled design elements from throughout the franchise’s history into an all-new compelling visual identity. With an ultra clean Association Edition jersey, the team brings back a wordmark from the 80s and early 90s but paired with the modern day wine-and-gold aesthetic on white. The club’s wine Icon jersey features the city name on the chest. For their Statement Edition uniform, the organization nods to their 2016 championship squad, featuring the club’s ‘C’ logo on a black fit, this time mercifully absent of sleeves. With their City Edition jersey, the team leans proudly into its popular “The Land” nickname and submits a light brown and blue color palette inspired by the natural tones of the shores of Lake Erie.