Chicago Bulls

The Chicago Bulls’ visual identity is immortal, on that we can all agree. Once again rolling out the same Icon and Association threads any human being capable of identifying an orange basketball could recognize, the club knows to leave well enough alone. The franchise’s sleek black Statement Edition jersey keeps a good thing going with bold lettering on the city name and pinstripes that have complemented the look in various iterations dating back to the 90s. With its bold new City Edition uniform, the team shines its spotlight on the world-famous architecture of the area. Note the subtle pattern throughout the body of the uniform or piping on the side terminating in an intentional “Y”, a symbol famous throughout the municipality originally inspired by the geography of the Chicago River in the city’s downtown core.